Senior SEO and Marketing Specialist (SUBTA)

Content · Troy, Michigan
Department Content
Employment Type Full-Time
Minimum Experience Experienced

How many subscriptions do you currently have in your life? Our guess is at least half a dozen. The good news is that you are already passionate about subscriptions and this role at the Subscription Trade Association (SUBTA) might be just what you’re looking for in your career!

The mission of SUBTA is to provide a network and resources to help nurture the largest community in DTC subscriptions. We do this by providing world-class experiences, unparalleled connections, and a comprehensive and reputable library of news, knowledge, and resources. Our small but mighty team is made up of hard-working individuals who are passionate about the DTC subscription space, and the dedicated community behind these brands.

SUBTA is the first and only trade association supporting the rapidly growing multibillion-dollar DTC subscription industry. With over 2,000 members and thousands of conference attendees, SUBTA is the industry’s leading voice and ally. SUBTA proudly hosts our 8th annual SubSummit Conference, which is scheduled for May 31- June 2, Dallas, TX. SubSummit is the largest direct-to-consumer subscription conference in the world. This annual experience brings subscription brands together to network, discover vendors, obtain exclusive data and learn best business practices.

Job Description

The Senior SEO and Marketing Specialist will work closely with the SUBTA marketing and content team to write, analyze, review and implement content optimized for search engines. The SUBTA team is dedicated to creating amazing content that will support our community’s objectives and is looking for an SEO and Marketing Specialist to help us get that content in front of the right audiences and grow SUBTA’s reach. 

Current, in-depth knowledge of keyword research, SEO copywriting and analysis and the behaviors of search engines are required for success in this role. As the SEO and Marketing Specialist, you will be expected to analyze existing content and data while identifying new strategies to optimize the team’s content creation for SUBTA’s websites and social channels.  

Roles and Responsibilities

  • Establishing a strong SEO strategy in partnership with the Director of Marketing to drive measurable traffic to SUBTA’s websites and social channels. 
  • Collaborating with the marketing team to write and optimize effective SEO content for blogs, websites, and social media accounts. 
  • Auditing and optimizing historic content while identifying strong calls to action that increase conversions. 
  • Developing link-building tactics and strategies to increase SUBTA’s domain authority and partnerships. 
  • Analyzing keywords and SEO techniques used by competitors.
  • Identifying key SEO KPIs, and preparing and presenting reports regularly. 
  • Compiling and presenting SEO guidelines to support the marketing and content teams’ ongoing work while staying attuned to the latest SEO best practices. 
  • Additional copyediting and team support as needed.


  • Minimum 2-4 years of experience with a proven track record in content marketing, content growth, and increasing traffic through SEO tactics.
  • A passion for content and collaborations.
  • Love for subscriptions.
  • Deep knowledge of SEO tools and techniques.
  • Excellent verbal and written communication skills, and keen attention to detail and grammar (working knowledge of the importance of a compound modifier is a plus!).
  • Outstanding ability to think creatively, strategically, and identify and resolve problems.
  • Ability to work within a team and independently while creatively embracing change. 
  • Well-versed in Google Analytics, Google Search Console, and other tracking platforms. 
  • Strong experience in WordPress and various website optimization tools.
  • Strong organizational, time management, and analytical skills.
  • One final, really important thing - when submitting your application, please include a writing sample within your cover letter submission.

Thank You

Your application was submitted successfully.

  • Location
    Troy, Michigan
  • Department
  • Employment Type
  • Minimum Experience